Web design, web development
digital marketing expertise

Factors Influencing The Influx Of Traffic To Your Website

They say designing a website is a very complicated task, that’s why it is best to hire professional web designers to help you create a website that is not only good-looking but also has an easy navigation system and the right information for the visitors.

Here are the other factors that can greatly affect the influx of traffic to your website:

Color Agreement

A professional web designer knows the importance of color coordination on your website. Bad color combinations could lead to terrible web design. That’s why clients need to talk with their web designers about colors, making sure that the background and text color of their websites complement each other well.

Ease of Navigation

Web designers should make sure that the site is easy to navigate. People want quick information, so they want to know where to go and at the same time want to get there right away.

Regular Updating

Active websites on the internet needs to be updated on a regular basis. You need to put fresh content and change the background or layout of your site regularly. This means every website owner should contact his web designer every now and then.

Relevant Information

Web content comes hand in hand with web design. It is useless to have a great design with poor content on your site. People look for information and if they can’t find that on your website, they will look for it somewhere else. This will drive traffic away from you if your web content is useless. Also, avoid having content errors as you may lose your credibility because of grammar slips and wrong spellings.

Browser Compatibility

Your site should work properly with different browsers, be it Microsoft Internet Explorer, Google Chrome, Firefox, or Opera. Special effects could hamper proper loading time of your site if they are not compatible with the browser. If this happens, people might think something is wrong with your site.

Loading Time

People don’t want to stay on a site for too long and hate websites that takes a lot of time to load itself. Some factors that cause slow loading time are large picture files and graphics. You can optimize your graphics, videos, and photos in a way that they don’t cause your website to load for too long or you may give them the option to skip multimedia so that those who have slow internet speeds can get to your site quicker.

Valid Links

Dead links are useless, so check your links regularly and make sure they are still working. You can manually check them one by one or you can check them by using free online link checkers, such as W3C Link Checker.

Website owners should be aware that the design of their websites greatly influences the influx of traffic. Professional web designers make sure your website is designed properly, loads quickly and allows people to get through different parts of the site without hassle.